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WordPress Website Maintenance
Are you maintaining your WordPress website? Every website owner needs to keep up with regular maintenance of their site. Otherwise, you may find your WordPress website doesn’t function properly or worse, it’s getting hacked. As part of an website maintenance retainer agreement (six month and one year options are available), customers receive ongoing maintenance for […]
Case Study: Subscription Newsletter (BioInvest)
For more than 30 years, the Medical Technology Stock Letter (MTSL) — which provides independent investment advice based on rigorous analysis of emerging biotechnology companies — has been published the old fashioned way: print. In spite of BioInvest’s award-winning, insightful analysis, their subscription base had become stagnant with minimal increase year over year. They needed to […]
Email Signature with Social Media Icons
Many clients usually ask the question: “How do I place social media icons into my email signature in Outlook similar to what you have in your email signature?” It’s not that complicated as long as you follow the steps below. Be sure to save your work before you click “OK”, otherwise all your edits will […]
Setting Up Your Email in Mac Mail
Having trouble setting up your email on your Apple Mac? Now that your website is up and running, you need to make sure you can receive email in your email client. You should have received mail client configuration instructions for each email you have on the system. Using that information, you can refer to the […]
SEO Strategy
Search Engine Optimization (SEO) is an integral part of any Strategic Online Marketing Plan. As such, it was one part of the 9-part plan we prepared for Bioinvest, one of Hammond Media Group’s premier clients. Here’s a preview: [gview file=”http://www.hammondmediagroup.com/wp-content/uploads/2014/09/Website-PDF-of-SEO-Strategy-for-BioInvest-blocked-out.pdf”]
Setting Up Your Email in Outlook
Having trouble setting up your email in Outlook? Now that your website is up and running, you need to make sure you can receive email in your email client. You should have received mail client configuration instructions for each email you have on the system. Using that information, you can refer to the screenshots below […]
Personas and User Narratives
Laying The Foundation In Business Most entrepreneurs start out extremely optimistic and overly excited about their business idea. It’s easy to jump right in, believing there will be a hungry audience for your outstanding product or service. You trick yourself into believing: “Hey, I’ve discovered a need that’s not being met. I’ve got what it takes. I’m […]
Business Model Canvas Example
A business model describes the rationale of how an organization creates, delivers, and captures value (economic, social, cultural, or other forms of value). The process of business model construction should be part of a company’s overall business strategy. Hammond Media Group works with entrepreneurs during the early planning phase to help them create, verify and visualize their business model — a process, which is taught in Stanford’s […]