Strategic Planning / Consulting
- Business Modeling / Visualization
- Marketing Audit & Analysis
- Personas and User Narratives
- Marketing Asset Organization (Cloud Set Up / Storage)
- Sales Consulting (New Markets)
- Competitive Analysis (SWOT Analysis Example)
Websites
- Website Project Planning & Prep
- Website Audit
- Website Design (Use Cases / Usability)
- Website Development (WordPress)
- Taxonomy (Content Organization, Categories, Tags)
- SEO Strategy
- Content
- Editorial Calendar
- Content Creation / Re-purposing
- Guest Blogging
- Landing Page Examples (screenshots):
- Google Analytics Integration / Consulting
- Website Maintenance
- WordPress 101 / Client Training (basic)
Social Media
- Social Media Consulting
- Best Practices / How To
- Business Page Set Up (Facebook, Instagram)
Email Marketing
- CASE STUDY: Email Marketing for a Catering Company
- Editorial Calendar
- Campaign Creation
- Campaign Management
- List Management
- Influencer List Development
- Analytics
Newsletters
- CASE STUDY: Getting Your Newsletter Online and Growing Your Subscriber Base
- Online Newsletter Design, Development and Ongoing Management
- Newsletter Optimization (SEO)
- New Subscriber Targeting & Retention
- List Management
- Analytics
Online Advertising
- Geo-Targeted Campaign Set Up and Management (Facebook, Instagram)
- Facebook/Instagram Catalog Set Up and Management
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